How Associations will Thrive or Die: The 2020 Rules of Millennial Engagement


of members network in private chats


of members post every month
  • What millennials want and how to align their goals and preferences with your membership organizations
  • The 4 Pillars of the Millennial Journey: Mission, Membership, Modern and Mobile---and why they’re critical to attracting and retaining millennials
  • How top associations leverage Silicon Valley “freemium” marketing techniques to attract millennials and gain paid memberships while reducing advertising spend
  • How to leverage analytics to make data-driven decisions that boost engagement and membership


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