Watch: How Associations Will Thrive

The 2020 Rules of Millennial Engagement. 

What’s your association's 2020 Vision to stay relevant in this next decade?

2020 is a tipping point for associations as millennials become the majority of the workforce, reaching up to 75% in 2025. But millennials only represent 19% of association membership. Bridging this divide will be critical to an association’s relevance and survival in this next decade.

So what do millennials want? Purpose, community and simplicity.

This hyper-connected population loves building social ties and collaborating, but on their terms: easy to use, mobile-first, connected to purpose and with a sense of belonging.

Most associations aren’t prepared to meet these demands. Old technology and engagement techniques like forums and gamification don’t work anymore. And social media continues to eat away at membership.

In this webinar, hear from Dave Hersh, CEO at Mobilize, Ben Martin, CEO at Online Community Results and Alexis Luscutof, Director of Community Strategy at Mobilize, as they explore the strategies and technologies enlightened associations are using to grow, engage and delight millennials.

You’ll learn:

  • What millennials want and how to align their goals and preferences with your membership organizations
  • The 4 Pillars of the Millennial Journey: Mission, Membership, Modern and Mobile—and why they’re critical to attracting and retaining millennials
  • How top associations leverage Silicon Valley “freemium” marketing techniques to attract millennials and gain paid memberships while reducing advertising spend
  • How to leverage analytics to make data-driven decisions that boost engagement and membership

Work with experts who build successful communities

Mobilize is made up of community experts who have launched communities for the likes of Dropbox, United Nations’ SDSN, Dermalogica, and more. We work with you to align your business goals with a tailored community strategy to ensure its success.

Whether you’re just getting started or are looking to improve outcomes with your existing community — we have strategies and industry-tailored programs to help you get things done. Schedule a demo for a personalized walk-through of our technology and learn about our expert-led strategy services.