Watch: The Enlightened Member Journey

Techniques for acquiring and retaining members like direct mail, email, paid content are ignored at best, and usually turn people off.

Modern organizations design “customer journeys” that are member-centric, mobile and purpose-driven, and transform themselves in the process.

Hear from Dave Hersh and Ben Martin as they reveal cutting edge secrets that leading non-profits, associations, and professional networks use to increase engagement by 10x.

You’ll learn:

• How to build a modern marketing funnel and member journey map, and how it transforms your organization into an enlightened ecosystem.
• How to drive members from initial awareness through deep engagement with other members and even leadership roles.
• How to measure the return on investment of building an activated community.
• How to avoid the top mistakes most organizations make when trying to engage and retain members.