The Seismic Shift Coming to Online Communities and How to Win

We’re entering a new era of the internet — one that will be controlled less by big tech companies and more by individuals. Like previous shifts, there will be winners and losers. Is your community prepared?

In this session you will learn how to:

• Build your member engagement strategy based on a deep awareness of who they are, what they care about, and how they want to connect
• Use first-party opt-in to leverage rich data for long-term engagement
• Reconsider how you use social media to grow your community while “going private” at the right time
• Become a “year-round” organization with deep networking, connection, and conversation happening outside of events