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How to Staff Your Online Community

See all Mobilize Academy TM lessons →

About This Lesson
Companies are moving away from organizing digital communities on public social media platforms and creating their own digital community platforms. Before you build your own community, think about how to staff it for success—get advice in this strategy conversation.

Resources Download
⇩ Network Strategy Worksheet
⇩ Network Strategy Example
⇩ Why Distributed Leadership.

Lesson Details

Building a community is like building a house. It requires a plan, the right people, and time. In this interview-style strategy session, we discuss what it takes to properly staff a community, the timeline for success, and how leveraging data is your most valuable asset.

Format & Length:
30 min video tutorial

What You’ll Learn

By the end of this lesson, you’ll learn how to strategically staff an online community of any size and leverage content and resources across channels.  

Meet Your Instructors

Matt Cannell,
Vice President of Marketing

Wes Goldstein,
Vice President of Service

Work with experts who build successful communities

Mobilize is made up of community experts who have launched communities for the likes of Dropbox, United Nations’ SDSN, Dermalogica, and more. We work with you to align your business goals with a tailored community strategy to ensure its success.

Whether you’re just getting started or are looking to improve outcomes with your existing community — we have strategies and industry-tailored programs to help you get things done. Schedule a demo for a personalized walk-through of our technology and learn about our expert-led strategy services.

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