The Seismic Shift Coming to Online Communities and How to Win

About This Lesson
We’re entering a new era of the internet — one that will be controlled less by big tech companies and more by individuals. Like previous shifts, there will be winners and losers. Is your community prepared?

Resources Download
⇩ Network Strategy Worksheet
⇩ Network Strategy Example
⇩ Network Strategy Lesson Notes

Lesson Details

Webinar replay from April’s at-home Digital Summit event. Watch and learn as Mobilize CEO, David Hersh, discusses the changes coming to online communities and how you can prepare. 

Format & Length:
40 min webinar replay


What You’ll Learn

In this Digital Summit replay you’ll learn how to:

  • Build your member engagement strategy based on a deep awareness of who they are, what they care about, and how they want to connect
  • Use first-party opt-in to leverage rich data for long-term engagement
  • Reconsider how you use social media to grow your community while “going private” at the right time
  • Become a “year-round” organization with deep networking, connection, and conversation happening outside of events

Meet Your Instructor

David Hersh,

David Hersh is a San Francisco-based entrepreneur. He was the Founding CEO of Jive, the largest community software company ever, which he led through IPO. He is now CEO of Mobilize, a modern community platform for membership networks. He also spent two years as a Partner at Andreessen Horowitz.