The Enlightened
Member Journey:

How to 10X Member Engagement in 2020

What used engage members now does more harm than good. Techniques for acquiring and retaining members like direct mail, email, paid content are ignored at best, and usually turn people off.

Modern organizations design “customer journeys" that are member-centric, mobile and purpose-driven, and transform themselves in the process.

Join Dave Hersh and Ben Martin as they reveal cutting edge secrets that leading non-profits, associations, and professional networks use to increase engagement by 10x.

By joining this webcast, you'll learn:

  • How to build a modern marketing funnel and member journey map, and how it transforms your organization into an enlightened ecosystem.
  • How to drive members from initial awareness through deep engagement with other members and even leadership roles.
  • How to measure the return on investment of building an activated community.
  • How to avoid the top mistakes most organizations make when trying to engage and retain members.

Watch the Recording

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Meet the Speakers

Dave Hersh
CEO at Mobilize
Dave Hersh is the owner and CEO of Mobilize. He was the founding CEO of Jive Software, which he lead up to its IPO, and has been in community and collaboration for 25 years. He was also a Board Partner at the VC firm Andreessen Horowitz prior to Mobilize.
Ben Martin, CAE
CEO at Online Community Results
Recognized as one of “Five to Watch” by ASAE’s Associations Now magazine, Ben Martin is an association executive with over 15 years of experience in online communities and membership organizations.

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