Salesforce Accelerate is a virtual program designed to provide the insights and support companies need to strategically align with Salesforce and grow with AppExchange. Through assigned mentorship, ongoing support and continued exposure, the goal of this program is to accelerate start-up success in the fast-growing ecosystem.
How Salesforce Accelerate fueled ACV and participation by ditching disparate tools and getting everyone connected.
Too many tools and manual processes to organize and connect members led to low engagement, chaos and inevitable “tool fatigue.”
Mobilize helped consolidate tools, centralize members and communication leading to truly impressive participation and engagement.
Salesforce Accelerate is a program designed to provide the insights, learning, and support that startups need to align with Salesforce and accelerate their success with the AppExchange. For the duration of the program, members receive mentorship, support through conferences and workshops, and promotion through the Salesforce ecosystem. Members also connect with each other to share project ideas, receive advice, and collaborate on projects.
Before Mobilize, Salesforce relied on multiple tools and manual processes to organize, connect members with each other and introduce mentors. The community manager and members communicated via email, Slack, spreadsheet, and events on Google.
It was unclear who saw what information and where, which led to a disjointed and inefficient experience for the startups. There wasn’t clear visibility into what content members actually needed.
The community products they tried were overwhelming, complicated, and required time-consuming consulting and customization. Salesforce needed a simple, elegant and efficient solution for streamlining communications and connections.
Salesforce Accelerate pulled all of the community, data and communications together with Mobilize. The Mobilize strategy team provided a tailored success plan and helped open the horizon regarding what success looks like, but also uncovered what’s on the horizon and possible for the Accelerate community.
Community members and mentors connect easily using Mobilize’s seamless email connection, directory and profiles, threaded messages, private chats and events. In contrast to the noisy “always on” communication in chat systems like Slack, the Accelerate community could support richer conversations that played out over time and promoted a deep sense of community and belonging.
Program members are matching up with game-changing mentors through custom registration form, rich profiles, and an interactive member database.
Salesforce is no longer the “introduction bottleneck” and members are empowered to find mentors by searching the database, contacting the mentor directly, and awaiting their opt-in response.
Startups love the community and feel like they’re getting more value from the relationship with Salesforce.
76% of community members have RSVP’d to events and a whopping 99% of community members have joined a community subgroup and 50% have engaged 1:1 via private chat. Overall advisor participation went up three-fold by using Mobilize.
A truly illustrative stat is the number of net connections: nearly 300 among its 450 initial members.
Finally, Salesforce Accelerate’s community blows typical community metrics out of the water with near-perfect numbers, 97% post views and 73% post clicks.
Mobilize is made up of community experts who have launched communities for the likes of Dropbox, United Nations’ SDSN, Dermalogica, and more. We work with you to align your business goals with a tailored community strategy to ensure its success.
Whether you’re just getting started or are looking to improve outcomes with your existing community — we have strategies and industry-tailored programs to help you get things done. Schedule a demo for a personalized walk-through of our technology and learn about our expert-led strategy services.