Texas Computer Education Association is dedicated to advancing teaching and learning through the use of technology in Pre-K - 16 schools. Their association is led by a grassroots board of directors who are all professional educators and the organization supports educators who are enhancing curriculum with digital tools.
TCEA previously relied on both a listserv and traditional forum in order to reach their members, but there was low engagement. The tools were missing opportunities for topic-focused member connections, relationship building, and collaboration. TCEA needed a way to add value to their member experience, increase engagement, and increase opportunities for members to connect around interests and industry topics.
"My members and my board all love Mobilize and think it's literally the best thing since sliced bread. We have been very, very happy with the product." - Lori Gracy, Executive Director
TCEA drastically improved its member experience. The member directory and custom profiles helped the organization understand its members and connect them to each other for personal and professional development. New members are invited to list their interests in a registration form, which are then added to the member database. That drives context driven conversation and further personalization of the community. TCEA has since expanded the community into deeper sub-groups and use community analytics to inform community strategy and report success back to their board. It’s been so successful that board members have even started showing off the product at conferences and speeches.
Community engagement rates have skyrocketed with Mobilize. TCEA has been successful at providing their community with relevant, engaging content. Over 76% of community members have viewed community posts in the last year, with 27% of members digging in to learn more.
TCEA has successfully created an online space that fosters a sense of belonging, evidenced by the data that 25% of community members have joined a new subgroup in the last year. Executive Director Lori Gracey credits Mobilize as a big contributor to their spike in membership growth over the last year - they have grown to 27,600 members from the 15,000 members when they launched Mobilize.