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Texas Association of Counties case study using Mobilize Community platform

The Texas Association of Counties (TAC) is the representative voice for all Texas counties and county officials and, through TAC, counties communicate the county perspective to state officials and the general public. Understanding the way county government works and the value of county services helps state leaders preserve counties’ ability to serve their residents effectively.

Texas Association of Counties

How Texas Association of Counties (TAC) turned an old Listserv into a vibrant community. 

0 %
Engagement within two months
45 %
Engage with posts

The Problem
TAC relied heavily on one-to-many emails and an antiquated Listserv that broke regularly. After an important list broke, TAC was desperate to move onto a modern, functional, and interactive community platform.

The Solution
Mirror the functionality of the Listserv but offer up new ways to engage the membership—while maintaining strict compliance and security protocols. 

Key Features

The Problem: An Outdated Listserv = No Community

 

The Texas Association of Counties (TAC) is the representative voice for all Texas counties and officials. The mission of TAC is to provide resources for counties and help them achieve better solutions through communication with state officials and the general public.

TAC came to Mobilize with an engaged community of 30 functional groups, but outdated processes that inhibited members from truly connecting and getting value out of the community.

TAC relied heavily on one-to-many emails and an antiquated Listserv that broke regularly. After an important list broke, TAC was desperate to move onto a modern, functional, and interactive community platform.

The Solution: Modernizing Communications with Mobilize 

TAC selected Mobilize as its gateway into the modern era for membership communications and community. It could mirror the functionality of the Listserv while moving the community into the future with modern web and mobile features.

Mobilize accommodated TAC’s strict requirements for cyber security and insurance coverage, so their team was free to manage their community without worry.

TAC is now able to foster robust and meaningful two way conversation using Mobilize’s seamless email integration.

Community members can learn more about each other through member card signatures in emails and posts, and TAC can thoughtfully target their communications to the appropriate audience using Mobilize’s member directory.

The Results: An Awakened Membership Forming New Connections

 

Members loved the 1:1 chat. For the first time, they could find the right people and communicate with them easily. In two months, TAC has rolled out to half of their groups, and the results have been amazing.

Just a few months in, views are at 66% and engagement is at an impressive 35%, which is expected to grow even further.

“The launch has gone off without a hitch. People are excited. Even groups that hadn’t sent any communication in a while were instantly excited about the new platform. It’s stirring up engagement in groups that were quiet for years.”

Dawn Noufer, Program Manager

Work with experts who build successful communities

Mobilize is made up of community experts who have launched communities for the likes of Dropbox, United Nations’ SDSN, Dermalogica, and more. We work with you to align your business goals with a tailored community strategy to ensure its success.

Whether you’re just getting started or are looking to improve outcomes with your existing community — we have strategies and industry-tailored programs to help you get things done. Schedule a demo for a personalized walk-through of our technology and learn about our expert-led strategy services.

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