How the Technology Association of Oregon drove $25K in new revenue.
A sudden need to make their virtual engagement just as robust as their in-person engagement, and doing so in ways that helped drive revenue for their mission.
Mobilize gave them new avenues for virtual events and programs while opening up new sponsorship opportunities with strategic partners. Members get value 24/7 and TAO maintains a healthy revenue stream.
The Technology Association of Oregon (TAO) supports entrepreneurship, connects peers and decision makers, and helps establish the Northwest as a global hub for innovation. TAO has 15 sub-communities of interest and empowers member companies to expand their networks, support employee growth, and increase brand awareness and regional impact.
TAO has long been building community among its members through in-person trainings, networking events, and advocacy for the technology industry in Oregon. Some of TAO’s sub-communities created groups on Slack, but the immediacy of Slack did not accommodate their members’ varying schedules and it was difficult to find valuable content through the noise.
TAO’s strategic goal is to foster community in person and online, and to embody a membership organization of the future. They strive for their virtual engagement to be just as robust as their in-person engagement, but until now their numbers were falling short. TAO provided fantastic value in-person, but they were missing a meaningful way to connect their members online.
With Mobilize, TAO has artfully combined in person and online experiences for their community members. Just a few months after launch, TAO already has twelve active Mobilize groups for communities of interest to support their live events.
TAO is empowering leaders to manage these groups, educating them about the community ecosystem that can pair online connection to in person experiences. In addition, TAO has incorporated their Mobilize community into the membership on-boarding experience. TAO adds each new cohort of members to the online community when they first join, so the online experience is integrated into the benefits that TAO provides to its members from the very beginning.
Now that its foundational community processes are in place, TAO leverages Mobilize’s events feature to arrange virtual events and also cross reference the success metrics of both online and in person experiences as part of the community team’s strategic goal.
With this new approach to virtual events, TAO drove $25,000 dollars in new revenue, in just eight weeks. Virtual events are key in today’s economic climate, and TAO is able to continue their partnerships with key sponsors who help fund their mission.
They also have analytics on member engagement, which makes justification of membership benefits a lot easier.
Mobilize is made up of community experts who have launched communities for the likes of Dropbox, United Nations’ SDSN, Dermalogica, and more. We work with you to align your business goals with a tailored community strategy to ensure its success.
Whether you’re just getting started or are looking to improve outcomes with your existing community — we have strategies and industry-tailored programs to help you get things done. Schedule a demo for a personalized walk-through of our technology and learn about our expert-led strategy services.