Personalized Email Design: Why Authenticity Matters in Network Communication

March 23, 2017

Maintaining ongoing, authentic communication is crucial when you’re building a network. Communication is a mutual, two-sided effort, though. Your network thrives when both parties—the manager and members—are equally enthusiastic and engaged. You can’t succeed at it alone.

In an age where nearly 205 billion emails are being sent each day, it can be difficult to break through the noise. According to a survey, sixty-nine percent of subscribers cite “too many” emails as the primary reason why they unsubscribe from emails. This is one of the many reasons why we’re always trying to improve ways in which network managers can authentically communicate with their communities.

Our Commitment to Authentic Communication

Research shows that personalized emails have significantly higher open rates, click-through rates, and transaction rates.

A few compelling stats show:• Emails with personalized subject lines are 22.2 percent more likely to be opened (source)• 50% of companies say they can increase email interactions by increasing personalization (source)• Segmented and targeted emails generate 58% of revenue (source)• 53% of marketers say ongoing, personalized communication with customers has a significant impact on revenue (source)

Personalized communications can have a bigger impact than your traditional vanity metrics. It can lead to a sense of belonging which is one of the key elements that holds a network together.

According to a study on building communities by social psychologists McMillan & Chavis, a shared emotional connection is said to be “the definitive element for true community.” A shared emotional connection can only come from an authentic and genuine relationship which starts with personalized communications.

Personalized Email Design in Authentic Communication

In a recent round of product updates, we turned our focus to redesigning the aesthetic of our emails. Currently, Mobilize customers experience an average 45 percent open rate which is double the engagement of mass email communications tools. We look forward to improving upon that with this release.

One pillar of our mission at Mobilize is to empower leaders to authentically communicate with their communities. We hope this update improves your authentic communication efforts and continues to foster a more engaging community.

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