Lessons From Evernote: How to Build a Brand Evangelist Program

Curious how one of the biggest brand ambassador programs in tech got its start? We were. That's why I invited Evernote's Josh Zerkel for a live Mobilize webinar on June 23rd. As the Director of Global Communities, Josh manages three brand

Curious how one of the biggest brand ambassador programs in tech got its start? We were. That’s why I invited Evernote’s Josh Zerkel for a live Mobilize webinar on June 23rd. As the Director of Global Communities, Josh manages three brand evangelist programs with 2,135 members total: Community Members, Community Leaders and Certified Consultants.

Together, we discussed his story from starting as an Evernote brand ambassador to becoming the director of community, best practices in the early community-building stages, and how to overcome challenges when you start to scale.

At the end of our webinar, I offered a free 20-minute consultation to anyone who is building or a managing a community. In this consultation, we’ll build a custom framework and discuss best practices for growing your community.

Mobilize is a leader in Online Community Management on G2 Mobilize is a leader in Online Community Management on G2 Mobilize is a leader in Association Management on G2

Work with experts who build successful communities

Mobilize is made up of community experts who have launched communities for the likes of Dropbox, United Nations’ SDSN, Dermalogica, and more. We work with you to align your business goals with a tailored community strategy to ensure its success.

Whether you’re just getting started or are looking to improve outcomes with your existing community — we have strategies and industry-tailored programs to help you get things done. Schedule a demo for a personalized walk-through of our technology and learn about our expert-led strategy services.