When I joined Mobilize last year, I was the only non-millennial. I had worked with millennials before but was never this outnumbered.
My generation (Gen X) was raised differently. Divorce rates had tripled in the 70’s and we were left on our own at an early age. This led to good survival skills, but poor self-actualization.
So my work style was different. I could be brusque and results-obsessed. I got frustrated easily. I had work / life balance issues. And I was overwhelmed by all the apps.
But I shared something with my younger colleagues: we were purpose-driven and collaborative. We were all working towards the same ends. I just needed to change my approach.
Organizations are facing the same dilemma: the old approach to building members is not only ineffective with millennials and Gen Z (born between 1996 and 2010), it makes things worse.
Traditional marketing is despised. Content shouldn’t cost money. One-to-many communication is ignored. To survive, organizations must fundamentally change.
What matters most? Human connection. Working smarter. Seeking a new world order driven by meaning, intelligent tech and authentic connections.
How do you know if you’re adequately prepared? How do you transform your approach without alienating older members?
Eight Easy Ways to Engage Millennials and Gen Z
As a leader, I could have resisted this profound cultural shift and pridefully adhered to my generation’s differences from a pedestal. Or I could embrace the new reality and change my approach.
I chose the latter. I have learned a lot from this passionate, life-affirming group of people now taking over the workforce. And I have faith in our future.
Now is a critical time to decide if you’re busy growing or busy dying. If you want to stay relevant, it’s time to embrace a new, enlightened model of member engagement.
Download the ebook to learn more about this generational shift and how to prepare.