How to Grow Your Online Community

Growing an online community takes as much time and effort as any other significant initiative in life, and it's something that no leader can accomplish alone. It takes a village to grow and lead a community. On November 16, we joined forces with CMX to talk more about how to grow a community and collectively we gathered our favorite—and most efficient—tips, and glued them together for a special webinar.

Growing an online community takes as much time and effort as any other significant initiative in life, and it’s something that no leader can accomplish alone. It takes a village to grow and lead a community. On November 16, we joined forces with CMX to talk more about how to grow a community and collectively we gathered our favorite—and most efficient—tips, and glued them together for a special webinar.

Watch the full recording here:

Growing an Online Community

Building a community can feel like an abstract journey, but after working with thousands of communities, we’ve identified that there is a step-by-step framework you can take to provide some structure in your community. We called it the Snowball Framework.

It has 5 basic steps:

Stage 1: Recruiting & understanding the identity of your members and figuring out how to get them to join your community.

Stage 2: Training, the stage in which you educate and teach your members what it means to be part of your community and how to participate in an efficient way in your community.

Stage 3: Operations, this is basically the ongoing job of a community manager to drive each member to participate and take action by communicating effectively with your members.

Stage 4: Belonging: This is the stage in which you turn your network of individuals into an interconnected community by creating a sense of belonging between them, your organization and each other.

Stage 5: Scaling, finding and empowering community leaders to help you scale and amplify your reach

Mobilize is a leader in Online Community Management on G2 Mobilize is a leader in Online Community Management on G2 Mobilize is a leader in Association Management on G2

Work with experts who build successful communities

Mobilize is made up of community experts who have launched communities for the likes of Dropbox, United Nations’ SDSN, Dermalogica, and more. We work with you to align your business goals with a tailored community strategy to ensure its success.

Whether you’re just getting started or are looking to improve outcomes with your existing community — we have strategies and industry-tailored programs to help you get things done. Schedule a demo for a personalized walk-through of our technology and learn about our expert-led strategy services.