What is Community? Engagement is defined as the act of being occupied, attracted, or involved. In other words, you’re holding their attention. And we believe you can’t do that without personally getting to know a person. But, how do you […]
Did you know over 61% of B2B organizations are leveraging webinars for their marketing efforts? And rightfully so — hosting a webinar works. Corporate webinars have become a go-to strategy that allows companies to accelerate lead capture, build brand authority, […]
While used by online communities everywhere, gamification isn’t always the best (or right) choice. Below we’ll get into some of the pros and cons of gamification, as well as how to use it in a way that makes sense for […]
While private online communities have been popping up across the internet for years now, what they are and what they accomplish—their purpose and importance—still remain a mystery to many. Until now. Seeing as how we know a thing or two […]
Alternatives to LinkedIn Groups… Go! When it comes to professional networking, some of the best alternatives to LinkedIn Groups are the ones you hear less about. They can hold their own in a small sea of professional networking platforms, and […]
In thinking about how to measure online community engagement, the first place we turn to is a sentiment we’ve been harboring, professing, and championing for quite a while now. It goes something like this: For too long, online community leaders […]
So you want to build an online community, or at least begin the research process and find out how to build an online community. Well, we’ve got you. Our ultimate, step-by-step guide to community building is packed with information, insight, […]
Online communities are often thought of as a vitamin versus an aspirin. It’s nice to have one, but sometimes it’s hard to show how online communities actually solve pain points and contribute to the bottom line of the business. The […]
With online communities popping up left and right—which means a strong shift towards community, and away from public social networks and traditional marketing strategy—we thought we’d cover the basics of community-based marketing. Before diving into the details of community-based marketing, […]
In the beginning, there was marketing-led growth and sales-led growth, followed by product-led growth. Now, it’s all about community-led growth. With each new version of growth strategy, prior avenues morphed, expanded, swallowed and supported one another. They took on new […]
