In thinking about how to measure online community engagement, the first place we turn to is a sentiment we’ve been harboring, professing, and championing for quite a while now. It goes something like this: For too long, online community leaders […]
So you want to build an online community, or at least begin the research process and find out how to build an online community. Well, we’ve got you. Our ultimate, step-by-step guide to community building is packed with information, insight, […]
Online communities are often thought of as a vitamin versus an aspirin. It’s nice to have one, but sometimes it’s hard to show how online communities actually solve pain points and contribute to the bottom line of the business. The […]
With online communities popping up left and right—which means a strong shift towards community, and away from public social networks and traditional marketing strategy—we thought we’d cover the basics of community-based marketing. Before diving into the details of community-based marketing, […]
In the beginning, there was marketing-led growth and sales-led growth, followed by product-led growth. Now, it’s all about community-led growth. With each new version of growth strategy, prior avenues morphed, expanded, swallowed and supported one another. They took on new […]
At this year’s Digital Summit, Mobilize CEO David Hersh gave a talk about where technology and data privacy are headed. Within his presentation, he also talked about how the internet itself is changing, what that means for community engagement, and […]
Come for the sweet (shareable) infographics. Stay for the steep increase in community activity and engagement.
Grab a beverage; we cover some ground in this post. We’re often asked by customers, what are the most effective ways to grow our community? The short and the long answer: No one tactic works the “best,” and, as most […]
Learn how to ensure that the tone of voice conveyed in your online community is aligned with that of your organization.
Planning a solid community strategy is tough. Learn why a community strategy is a must and how you can build one.
