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Community Strategy

26
Jul
Blogs  ·  Community Strategy
The Value of Engagement

What is Community? Engagement is defined as the act of being occupied, attracted, or involved. In other words, you’re holding their attention. And we believe you can’t do that without personally getting to know a person.  But, how do you […]

by Julia

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11
Feb
Blogs  ·  Community Growth  ·  Community Strategy  ·  Professional Networks
The 3 Keys to Running a World-Class Webinar

Did you know over 61% of B2B organizations are leveraging webinars for their marketing efforts? And rightfully so — hosting a webinar works. Corporate webinars have become a go-to strategy that allows companies to accelerate lead capture, build brand authority, […]

by Julia

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23
Dec
Blogs  ·  Community Growth  ·  Community Strategy
Gamification in online community settings—is it best for *true* community engagement?

While used by online communities everywhere, gamification isn’t always the best (or right) choice. Below we’ll get into some of the pros and cons of gamification, as well as how to use it in a way that makes sense for […]

by David Kilfoil

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11
Dec
Blogs  ·  Community Strategy
Private online communities: What are they + what’s their purpose?

While private online communities have been popping up across the internet for years now, what they are and what they accomplish—their purpose and importance—still remain a mystery to many. Until now. Seeing as how we know a thing or two […]

by David Kilfoil

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28
Oct
Alternative to LinkedIn Groups
Community Growth  ·  Community Strategy  ·  Professional Networks
The Best Alternatives to LinkedIn Groups (according to the internet + us!)

Alternatives to LinkedIn Groups… Go! When it comes to professional networking, some of the best alternatives to LinkedIn Groups are the ones you hear less about. They can hold their own in a small sea of professional networking platforms, and […]

by David Kilfoil

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20
Sep
Blogs  ·  Communication Tools  ·  Community Growth  ·  Community Strategy
How to Measure Community Engagement (Smart Metrics, Data + Tools 🤘)

In thinking about how to measure online community engagement, the first place we turn to is a sentiment we’ve been harboring, professing, and championing for quite a while now. It goes something like this:  For too long, online community leaders […]

by David Kilfoil

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03
Aug
Blogs  ·  Community Growth  ·  Community Strategy
10 Steps to Building an Online Community

So you want to build an online community, or at least begin the research process and find out how to build an online community. Well, we’ve got you. Our ultimate, step-by-step guide to community building is packed with information, insight, […]

by David Kilfoil

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02
Aug
Blogs  ·  Community Growth  ·  Community Strategy
Community Growth Hacks: How to grow your audience with community analytics

Online communities are often thought of as a vitamin versus an aspirin. It’s nice to have one, but sometimes it’s hard to show how online communities actually solve pain points and contribute to the bottom line of the business. The […]

by David Kilfoil

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28
Jul
Blogs  ·  Community Growth  ·  Community Strategy
What is Community-Based Marketing + How Does it Work?

With online communities popping up left and right—which means a strong shift towards community, and away from public social networks and traditional marketing strategy—we thought we’d cover the basics of community-based marketing. Before diving into the details of community-based marketing, […]

by David Kilfoil

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02
Jul
Community Growth  ·  Community Strategy
What is Community-Led Growth & Why is it the Future?

In the beginning, there was marketing-led growth and sales-led growth, followed by product-led growth. Now, it’s all about community-led growth. With each new version of growth strategy, prior avenues morphed, expanded, swallowed and supported one another. They took on new […]

by David Kilfoil

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OUTCOMES

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