Dear Mobilize Champions,
Today, I’m super excited to share with you that the Mobilize family is expanding. Dave Hersh, the former CEO of JIVE Software (NASD: JIVE) and a serial entrepreneur – is joining the Mobilize family as a major shareholder and will take the leadership position as the new CEO alongside us founders.
Four and a half years ago, Arthur Vainer and I set out on a mission to build the best product for the people who inspire us the most – you – Community Leaders devoted to bringing people together. At first, we focused on providing the tools you need as community professionals to organize, communicate and lead your members. This year we added a layer to help you spark meaningful member engagement. And now? With this amazing new partnership – we’re ready to take Mobilize to the next level for you and your members.
Building a company is a long journey, and like any journey it gets better when the right people join. Since our first day, we were very fortunate to have passionate, talented and community-oriented team members and partners. Slowly the Mobilize family grew, creating a strong team that devoted to giving you – our customers – the best service and product.
Three years ago I got introduced to Dave Hersh. As the pioneer in the community and communication software space, former founding CEO of Jive Software, and a serial entrepreneur who took a company from idea to IPO – I knew we could achieve amazing things together. Dave will lead Mobilize as CEO, while I take on the role of President and Chief Product Officer. I’ll be able to dedicate more time to you beloved customers – to learn more about your needs and develop the long term product vision for Mobilize. So together, we can create the premier community solution for membership-driven organizations like yours.
What you can expect going forward:
With a shared vision to help professional associations and membership-based communities drive more engagement, build deeper relationships among members and provide greater value to your communities, we’re expanding our product and services:
- Product: Get ready for a supercharged roadmap with more engagement features, analytics, branding capabilities and enterprise functionality (customization, scale and more) to boost member engagement and satisfaction.
- Premium Services: To help you make the most out of the Mobilize and build thriving communities, we’re building a team of consulting experts who will be there with you as you build and grow your community.
- Partner Ecosystem: We’re excited to bring the community industry together by building a new partner program that will connect community managers with industry experts and agencies.
- Content and Community: As community management becomes one of the most critical roles within businesses and organizations, we remain focused on supporting community professionals through educational content and a strong community. Expect to see more projects by the community and for the community, like our latest CommunityAcademy.co
You can learn more about Dave’s vision for Mobilize in his blog post. Stay tuned also for an upcoming Introduction post from Dave here on Mobilize Champions.
We’re incredibly excited for this next chapter and are looking forward to continue building Mobilize together – as a family, as a community.