You’re probably already collecting feedback from a host of people connected to your business, especially the users that you see as directly involved in creating value for your company.
How well are you listening to the developers that are instrumental in enriching the content of your platform or using your APIs — and are you focusing on developer outreach?
Asking developers what they want can create great gains for everyone.
You don’t have to do anything too complex to figure out what you can offer developers — this isn’t the world of web analytics, heat maps, and A/B testing. Improving your developer relations and helping to build an engaged community starts with simply sending an email.
Getting your developers involved in the initial planning phases of these endeavors will make them a stronger part of your community. Letting them take active roles in the events, including teaching workshops or speaking at get-togethers, will help them promote their own work, creating value for all concerned.
Try these quick communication tips to begin your developer outreach:
The more you make your developer community a foundational part of your company, the more the value will flow in all directions.