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Associations embrace data and analytics in 2021

Mobilize and Association Trends teamed up to reveal the key technology trends and strategies facing associations in 2021. The survey explored emerging technologies, data initiatives and the impact that Covid-19 had on the industry. 

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79% of associations cite analytics as a key data initiative for 2021.

For associations to improve the member experience and increase retention, they need more data about their members and their activities. The adoption of a robust analytics solution that reaches every member touchpoint is a priority for associations in 2021.

Top 3 data insights association will focus on in 2021.

Identifying the types of content your audience enjoys and the topics that interest them plays an important role in the retention and acquisition of members. Incorporating this data insight into content strategy plans will be the focus of forward-looking associations in 2021.

Associations recognize the importance of understanding their members’ preferences and sentiments so that they can reach and retain them. While there are many ways to discover these insights, putting an intelligent community at the core of your association is the most authentic and valuable method.

For associations, finding more efficient ways to track member lifetime value is a top priority. In order to demonstrate the true lifetime value of a member, associations will turn to new technologies that provide detailed insights.

63% of respondents introduced new technologies due to Covid-19.

As associations had to evolve quickly, they accelerated digital transformation that might have taken years.  Community software was ranked as one of the top three technologies for associations to adopt in 2021.

The solution

Community at the center of your association.

52% of associations plan to invest in some type of virtual communication software in 2021. With an intelligent community platform like Mobilize at the core of your association you can:

  • Identify what content resonates with your audience.
  • Utilize data points to segment members for marketing automation.
  • Obtain unique information about members to enhance their experience, mitigate churn and prove lifetime value.
  • Connect your CRM and AMS to ensure clean and accurate data.
  • Identify member behaviors and preferences.
  • Keep the conversation going before, after and during virtual events.
Mobilize Association Trends
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Inspire. Connect. Change.

Mobilize enables you to build a modern community for your association that will transform your industry.

Activate members

Help members feel connected and purposeful out of the gate, and keep the momentum going throughout their journey.

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Drive engagement

Keep your members focused on what’s most important and relevant to them, and how they can engage.

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Gain intelligence

Understand trends and opportunities through feedback, polls, data & custom reporting.

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Accelerate growth

Grow your audience and revenue through community by partnering with the right people, strategy, and technology.

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Improve retention

Give members a deep connection to your organization and other members that will cement their commitment for life.

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