Group leaders looking for a more sophisticated group communication tool, Mobilize, an all-in-one member management platform, is an alternative to Listserv well worth considering.
Using email listservs to communicate with your group, network or manage members is simple, and a very common starting point. The ubiquity and simplicity of email makes a listserv a powerful group communication tool available to nearly everyone.
But as your community grows in complexity, usually at about a few dozen members, the limitations of a listserv become apparent. A listserv’s greatest strengths—its ubiquity and focus on email can also be its weaknesses. In a world where people use SMS, apps, social media, and many other forms of communication, listservs can limit a group’s effectiveness and reach.
For example, listserv members can have a tough time finding history or threads relevant to them, making it hard for new community members to catch up, or for veterans to make good use of the archive of shared knowledge. The largest private groups often then suffer from information overload, when forced to determine what discussions are for them and which can be ignored.
At this point member engagement often declines, defeating the purpose of the group in the first place. And without central control, a great mailing list can disappear, along with its history and contacts.
Listserv was just the beginning for asynchronous group communication. Today, Mobilize brings the power of a hybrid system of record and communication to membership management, replacing scattered tools such as Google Forms and Docs, events, Doodle polls, group SMS, and file sharing into one comprehensive platform.
Whether your listserv is small or large, in one country or across the globe, Mobilize can help your community accomplish its mission more effectively than ever before.
When your members are happy, your community thrives. Use these features to cultivate your community and empower your members to help each other.