Facebook Group administrators and moderators who are looking to have more control over their group experience have options. One of the top alternatives to Facebook Groups is Mobilize.
The Facebook feed
The News Feed—a tenant of Facebook’s success—is also its greatest weakness for managing groups. Posts sent out to your Facebook group cannot be targeted to specific members, and Facebook’s limited analytics cannot confirm that the right members saw your latest posting.
It is important to remember that being an administrator of a Facebook group doesn’t mean you own the member’s information who is in that group. Facebook maintains full control over your group, and it does not allow you to export members into other services as your community grows.
Much like the rest of Facebook’s ecosystem, Facebook maintains full control over what your members see via its EdgeRank algorithm. That means there is no guarantee your most important messages will reach your community, leading to miscommunication and a subpar group experience.
Competing for attention
As Facebook’s timeline gets filled up with more and more content, your group is now in competition with hundreds of brands and friends for attention—limiting your ability to connect with your external group.
Email list management
Unlike Facebook Groups, which does not allow you to send emails to your group members, you can send emails to all of your community members, or selected members from Mobilize’s outreach center.
Privacy & Permissions. You’re in the driver’s seat with Mobilize. Control how social you want your group to be. Allow members to find each other and network, start private conversations, or discussion groups.
Create a powerful member directory
Mobilize gives group leaders the power to learn more about their community by allowing group leaders to customize the data they collect. Allow members to create subgroups within your community.
Own the brand experience
When you use Facebook Groups, your brand is not the focal point. With Mobilize, you can create a customized member experience.
Members can reply from anywhere
Group members don’t need to login to reply to the communications you’ve sent. And communication friction can be reduced further by letting members join your group using their social logins.
Connection at the expense of privacy, identity and values no longer feels like connection. Social media groups don’t foster meaningful connections and the results suffer. It’s time to go private.
When your members are happy, your community thrives. Escape the noise of social media, long email chains, and messy online groups with an exclusive, well-designed place your members can call home.
See how Mobilize can help you with member retention, growth, and engagement.