Facebook Group administrators and moderators who are looking to have more control over their group experience have options. One alternative to Facebook Groups is Mobilize.
Recently one of the more common questions that have been asked due to Facebook's recent privacy conundrum, is whether there are any alternatives to using Facebook Groups for the creating and managing communities. When you want to engage your community members, creating a Facebook group is a popular option—often because it is the easiest. However, it is not the best long-term solution for groups that need professional management, robust communication tools, and powerful analytics detailing who has seen—and taken action—on your latest posts - or in other words, owning your community data! Organizations that manage hundreds, if not thousands, of group members, will often run into limitations using Facebook Groups.
Here are just some of those limitations:
- The Facebook feed. The News Feed—a tenant of Facebook’s success—is also its greatest weakness for managing groups. Posts sent out to your Facebook group cannot be targeted to specific members, and Facebook’s limited analytics cannot confirm that the right members saw your latest posting.
- False ownership. It is important to remember that being an administrator of a Facebook group doesn’t mean you own the member's information who is in that group. Facebook maintains full control over your group, and it does not allow you to export members into other services as your community grows.
- Algorithmic control. Much like the rest of Facebook’s ecosystem, Facebook maintains full control over what your members see via its EdgeRank algorithm. That means there is no guarantee your most important messages will reach your community, leading to miscommunication and a subpar group experience.
- Competing for attention. As Facebook’s timeline gets filled up with more and more content, your group is now in competition with hundreds of brands and friends for attention—limiting your ability to connect with your external group.
For a community to be happy, engaged, and fruitful, the tools you use to manage members should be robust and scalable.
Mobilize gives moderators and administrators the power to reach out to their group members unencumbered.
Ways Mobilize makes life a little easier when managing your community:
- Email list management. Unlike Facebook Groups, which does not allow you to send emails to your group members, you can send emails to all of your community members, or selected members from Mobilize's outreach centre. This ensures that your most important communications don’t go missing. Did a group member miss out on an email? No problem. Mobilize can send targeted follow-ups, making sure no one is left behind. Check out more features here.
- Privacy & Permissions. You control how social you want your group to be. Allow members to find each other and network, start private conversations, or discussion groups. You control how social you want your community to be. Facebook limits the number of ways that your group members can connect with one another. With Mobilize, you can encourage more meaningful connections.
- Create a powerful member directory. The more you know about your group, the better you can serve them. Mobilize gives group leaders the power to learn more about their community by allowing group leaders to customize the data they collect. Allow members to enter their location, files, and other pertinent information to create subgroups within your community—fostering collaboration and engagement among like-minded individuals.
- Own the brand experience. When you use Facebook Groups, your brand is not the focal point. But with Mobilize, you can create a customized member experience. Connect your custom domain and create a registration form associated with your brand to add member trust and credibility to your group. In other words, you’re not just another Facebook group, you’re a thriving community.
- Members can reply from anywhere. With Mobilize, group members don’t need to login to reply to the communications you’ve sent. And communication friction can be reduced further by letting members join your group using their social logins—in addition to using an email address.
While Facebook Groups has made it easy to create a group, there’s much more to managing a community than just starting it. Group leaders, administrators, and moderators know this. That’s why Mobilize has created tools that are robust and powerful. To manage a group over the long term takes investment, and that investment cannot be hindered by algorithms, poor analytics, and lack of group member information.